Eating is believing
Why ButterBox?
ButterBox flagship store is India's first, if not the most, "White Store". Here, you experience fresh baking in front of your eyes.
Our Baking Journey
The "White Store"
Our journey began in 2012 with a simple yet powerful belief - fresh bake daily can change life experience. From the inception of a recipe to the final product, we prioritize the art of listening to our ingredients and flavors, ensuring that each creation reflects our dedication to excellence. Our approach combines decade of international experience of traditional baking techniques with modern technology innovation, like AI, to offer a truly delightful experience for our clients. We believe in using the finest ingredients and time-tested recipes to bring joy to every palate. Our transparency for creation, lead us to launch, the maiden, "White Store".
Our values
Vision: Fresh bake for everyone, at scale.
Serve: Fresh baked breads, buns and chai time cakes.
Innovate: Create something extraordinary.
Trust: Great things are achieved together, with transparency.
Experience: Bring smiles with every bite.
Founder CEO
ButterBox by Touchberry Ventures founder CEO is Supriya Pandey. She is an internationally acclaimed baker, design expert and client experience champion. For 12 years, she has been baking cakes, in Singapore and India. Globally, 50 Thousand people follow ButterBox India. Together, she brings a fusion of creativity and engineering expertise to create an exceptional range of world class baked delectables. Her experience from New York, Singapore and India, culminates into time tested testaments of clients. She studied electronics engineering, worked at Wall Street, before founding Touchberry in 2012.
Our Offerings
Fresh Baked Breads
We bake fresh, in front of your eyes. High Protein, multi-grain and focaccia are few of many in the range. Our Pav is hot and fab, clients say.
Pastry in a Box
"Pastry in a box", is our innovation. Pineapple, Strawberry, Blueberry, Black forest, scoop and share as much as you like. Share with friends, family and loved ones, while collecting moments or watching OTT.
Buns and Puffs
Korean cream cheese bun, is our client's hot favourite. Puffs, especially veg, vanish of the shelf, as flakes. Butter Bun, sandwich, not to miss.
Chai Time Cakes
Orange almond, choco vanilla marble slice to doughnut to croissant to cinnamon roll, a wide varity, we bake fresh for your "something sweet" desire.
Brownies
Our chocolate brownie is GOAT, say clients. Walnut and premium are varieties must try.
AI for reducing wastage
Butterbox is one of the first bakery to endeavor and envision use AI technology to reduce food wastage in the process of creating delight.